I design scalable systems and data-informed experiences.

"I truly enjoyed working with Fernando during my time as his CSM at AB Tasty. As Head of UX/Product Design, he consistently brought a thoughtful eye for detail and a strong commitment to continuous improvement through data — qualities that make a real difference in any CRO project. What I especially appreciated was his ability to listen, collaborate openly, and bring out the best ideas. Beyond his professional skills, Fernando is also a genuinely kind and great person to work with."

David Gamella Pérez

Customer Success Manager at AB Tasty

"I had the pleasure of working alongside Fernando from 2019 to 2023 in the Design department at Civitatis. During that time, we jointly managed the company's Brand and Product identity, achieving a perfect synergy as a team. Fernando is synonymous with efficiency, speed, and professional solidity. He was a key mentor during my early days as a Junior designer and an exceptional colleague during my transition to a Senior role — his support and experience were decisive in my professional growth."

Germán Kaser García

Senior Designer for Marketing & Brand at Civitatis

"Fernando is one of those colleagues who truly add value. He creates a great atmosphere in the team and has the ability to make you think and reconsider ideas or decisions to take them a step further. Working with him makes conversations better and the product you build as a team better too."

Luis Bravo

Product

"I was lucky to cross paths with Fer at Civitatis, and working with him was an incredibly positive experience both professionally and personally. He has a deep knowledge of design and stands out for his ability to lead with approachability. I always admired the way he listens to others, contributes with sound judgment, and makes teamwork feel easy and natural. Beyond his experience, what truly sets him apart is his human quality: he is genuine, approachable, and very easy to work with. Without a doubt, being on a team with him is an experience you learn a great deal from."

Gisselle Valdés Velázquez

UX/UI Digital Product Designer

"It was a great pleasure to work with Fernando Gimenez. He's a complete and proper Product professional, not only in Design, but also in UX Research, Product Management, Experimentation and Data. He combines all these talents to be an amazing Head of Product Design and beyond, obsessing completely — as one should — about the user journey and overall experience of the customer with the brand, in every touch point. I found him restless and a true linchpin, not only in Product but in the overall organisation, with great knowledge far outside his domain. Besides, he's an incredible human being: interesting person, kind and easy to work with, yet doesn't leave out what has to be said! I'd love that our paths crossed again, anytime, anywhere."

Fernando Martins

Senior Product Management Leader

"I worked with Fernando during my first stage as head of user experience and web design at movistar.es. I must say he is one of the most valuable web design professionals I have ever met: proactive, with great mastery of tools, and above all with the drive to always explore new creative and technological territories. For me, this is what makes him especially valuable to start any new digital venture where experience, creativity, and design are an important part of the value proposition."

Ignacio Ceña Tutor

Multi-brand Operations Manager: O2 Tuenti