Product Designer
I design scalable systems and data-informed experiences.
15+ years building products at scale.
Selected Work
Marketplace Platform
Multi-provider architecture for 90,000+ activities across 4,000 destinations worldwide.
CRO & Experimentation
Built the experimentation framework from scratch. Designed governance, tooling, and a culture of testing across product teams.
UX Strategy
End-to-end booking flow redesign. Simplified search, real-time comparison, and optimized discovery across desktop and mobile.
Companies I've worked with
About
Designing with intention.
Principal Product Designer with 15+ years of experience, currently based in Madrid, specializing in scaling products through design systems, experimentation, and conversion optimization. My work focuses on product strategy, interaction design and scalable systems — tackling challenges such as booking flows, availability models, discovery and design systems.
Previously Head of UX at Civitatis, where I led a multidisciplinary team of 8 across design, research, and content. Earlier in my career I designed digital platforms for companies like Movistar, Telefónica, BBVA and Endesa, and co-founded a small studio focused on branding and motion graphics.
Outside of product work I enjoy helping to build brands, experimenting with artificial intelligence, and photography.
Why work with me
Systems thinking, data-driven impact, and seamless collaboration.
Systems thinking
I design scalable architectures, not just screens. Reusable patterns, design systems, and component libraries that grow with the product and reduce debt over time.
Data-informed design
Every decision backed by evidence. I build experimentation frameworks and use analytics, A/B testing, and research to validate ideas before scaling them.
Human-centered craft
My work prioritizes people. Accessible, compelling interfaces that connect with real user needs and behaviors — not assumptions.
Cross-functional alignment
I build trust through transparent communication across product, engineering, and data teams — aligning objectives and driving seamless collaboration.
End-to-end expertise
From strategy and research to interaction design and frontend — I deliver comprehensive product thinking with technical precision at every stage.
Growth-driven mindset
Driven by curiosity and critical thinking. I pursue continuous improvement — integrating AI into my workflow and pushing the boundaries of what design can achieve.
Get in touch
Let's talk.
Open to new opportunities. Based in Madrid, working globally.