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Civitatis
Seven years shaping every surface a traveler sees.
Civitatis is the largest Spanish-speaking platform for tours, activities and experiences. For seven years I have been the person guarding its visual coherence — the one who says yes and no to every printed page, every stand, every campaign, every window, every corridor.
The scope is unusually wide: two flagship stores and offices in central Madrid (Coloreros, Montera), booths at TIS, Vitur Summit and Fitur, campaigns in Iberia in-flight, ESIC and TTG magazines, motion ads produced by city, a magazine, corporate stationery, merchandise, and the original 2017 native apps.
Being an art director over time is not designing — it is defending consistency against entropy. This is the trail of seven years defending it.
- Art direction
- Retail design
- Motion
- Merchandising
- Editorial
- Environmental
Illustration system
One visual language
A cast of hand-drawn characters — guides, travelers, landmarks — designed as a flexible system. Each illustration was built to work alone or in a crowd, in a single colour or full palette, at stamp size or covering a wall. The same drawings became stickers, office murals, stand graphics, tote bags, and notebook covers over seven years.
